As part of the IBM Consulting Lab team, I had the unique opportunity to shape the visual identity of our groundbreaking projects in AI, extended reality, and quantum computing. I steered the creation of diverse communication materials such as websites, social media content, posters, and presentations. These materials were designed with a distinctive palette of violet and pink, intentionally chosen to stand out from IBM's traditional blue, signaling a bold leap into technological innovation and highlighting the lab's dedication to pushing the boundaries of what's possible.