As part of the IBM Consulting Lab team, I had the unique opportunity to shape the visual identity of our groundbreaking projects in AI, extended reality, and quantum computing. I steered the creation of diverse communication materials such as websites, social media content, posters, and presentations. These materials were designed with a distinctive palette of violet and pink, intentionally chosen to stand out from IBM's traditional blue, signaling a bold leap into technological innovation and highlighting the lab's dedication to pushing the boundaries of what's possible.
Main skill developed
Branding
Context
2-month IBM project
Year
2023
An IBM Consulting Lab poster mounted on acrylic against a wall
UI layout research for the Lab website
Cover image exploration: IBM Consulting Lab banners
Cover image exploration for the Quantum division
Slide template grid on a deep violet background
Slide deck spread laying out the client offer and its value
AI-generated isometric illustrations: a brain on a circuit board, stacked servers
AI-generated isometric scenes: scales, a glass cube, an open book
