MARCO!

Description

Planning group vacations can be challenging with varied desires and logistics. MARCO! simplifies this process, transforming it into an enjoyable experience. This tool uses detailed user profiling to align group preferences and manage budgets effectively. It simplifies reconciling diverse interests, making planning smoother from the start. MARCO! stands out with its innovative collective decision-making. Fun features make choices simpler and more enjoyable. Whether planning alone or in a group, it offers a collaborative space where members can express opinions, vote on options, and see the trip evolve in real time.

Main skill developed

UX/UI Design

Context

2-month school project

Year

2024

The MARCO! app icon on an iOS home screen, its badge showing four notifications
Chat bubbles showing how messy group planning gets: a destination idea, a lost tickets PDF, a rental listing
More chat bubbles: chasing the group for an answer, a yes or no poll, a complaint about the price
Problem statement slide on the friction of organising a group trip
Answer slide introducing MARCO! as an app for group organisation and decision-making
Title slide: MARCO makes group travel child's play
Key figures and the three personas, Valentine, Medhi and Hugo
Competitive benchmark of trip planners: Polarsteps, Wanderlog and Tripadvisor
SWOT analysis of the product
Valentine's user journey with its emotional curve
The four functional pillars: coordination, budget management, tailored suggestions and experience sharing
The eight key flows, laid out as wireframe boards
Problems raised by the five user tests: navigation, readability and commitment
Solutions applied after the user tests
Information architecture of the app
Final screens: empty states, trip creation, filters, the Porto map and decision modes
Final screens: planning, favourites, a restaurant page and shared expenses

Outcomes

I will continue working on this project with my two colleagues, to launch it in early 2025. Our goals include refining the UX/UI through testing and feedback, adding new features, testing affiliate marketing and introducing a premium mode... in short, we have plenty of exciting tasks ahead!

OLYMPIC MEDAL RUSH

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IBM STUDIO PARIS

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Contact

Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.

I'm here to listen, collaborate, and craft design solutions that resonate.

simongaspar@pm.meLinkedInDownload CV