When tasked with refreshing the visual supports and interfaces for the studio, an IBM Digital Transformation team, which had just adopted a new graphic charter, I encountered an invigorating challenge: to adopt and adapt an established design language that wasn't originally mine. This mission went beyond merely updating the aesthetics; it necessitated a deep dive into a predefined visual identity and ensuring it aligned with the studio's forward-looking vision.
Main skill developed
Visual Design
Context
2-week IBM project
Year
2022
The IBM Studio Paris workspace, tinted yellow
Challenges
Rapid Production
Delivering high-quality work under tight deadlines.
ADAPTING TO AN UNFAMILIAR VISUAL IDENTITY
Transforming initial discomfort into creative alignment and impactful designs.
Innovation vs. Adherence
Mixing fresh ideas with the new guidelines.
Elevating the Brand
Creating visuals that align with and enhance the brand's voice.
Brand guidelines: the IBM Studios Paris logo and the colour palette
Generative shapes and patterns from the new guidelines
Communication material for Inspire #4, an event on the search for meaning at work
Variations of the landing page headline, Plongez au coeur de l'innovation
Home page mockup for the IBM Studios Paris site
Opening screen of an interactive timeline through IBM's years of innovation
Interactive floor plans of the studio, locating each machine
Interface component board: buttons, badges and topic cards
Outcomes
The work accomplished has refreshed the studio's visual identity, opening a new chapter. The updated designs highlight a successful blend of brand loyalty and creative expression, culminating in thoughtful and personalized design that mirrors the studio’s philosophy. This journey has showcased that creativity flourishes within the confines of a graphic charter, fostering genuine expression and design that distinctly represents the studio.
